Few days ago I saw a story that in the US, Toyota had filed a trademark application for the Celica name . As a result several other sites picked up and rumours have been floating around about the Celica name being used on a model. The strongest link is rebranding the GT86 as the Celica as apparently Toyota are changing the name of their boxer engine twin.
Unlikely as with Gazoo Racing being Toyota's works team in World Endurance and World Rally Championships and other Motorsports, the GR name is being used on both the Yaris and Supra as top spec models and trim levels on the Corrola and C-HR . It's being hinted it will become the GR86 (Edit: found a trademark registered in the UK for a GR86 UK00917958241) Oh well I'm sure the underpinnings of the GR Yaris on a GT86 would sell.
Anyway I thought I would do some digging as trademarks have different lengths in other countries.
In Japan the Celica Trademark is still active until May 2022 after last being renewed in April 2012 (under S45-079533). It's always been updated every 10 years ever since being accepted in 1972.
In the UK there is two Celica Trademarks registered by Toyota. UK00000972418 registered on the 17th March 1971 and up for renewal on the 17th March 2026 which applies to Class 12- Land Vehicles.
The other is UK00900280511 filed 1st April 1996 and for renewal 1st April 2026 under Class 8- Tools, Class 12-Land Vehicles and Class 16- Printed Matter/ Operating Manuals.
Also the Celica Supra trademark first filed on the 5th September 1978 is still active until 5th September 2029 again under Class 12.
Take it with a pinch of salt but going through the UK trademarks there was several Toyota trademarks that have expired and not renewed such as Toyota MR2 and Toyota Aygo. (Edit: although Toyota MR2 and Toyota Aygo trademarks have expired, MR2 and Aygo are still in date trademarks) Maybe it's just protecting their property so no one else can use it but the Supra name returned after 17 years so you never know.
Do you think it's likely we will get an 8th Gen or will the Celica remain in the history books?